What Do Customers Say?

WHAT DO CADS CUSTOMERS SAY?

  1. Excerpts From Customer Letters

  2. Customer Comment Book Excerpts

  3. Customer Comment Book Transcribed in Full

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Results of an Independent Survey of Customers

For immediate release

CADS USA ANNOUNCES POWERFUL INDEPENDENT SURVEY RESULTS

Skiers tell Gallup ski industry licensee Leisure Trends that something called CADS has changed skiing profoundly for its growing body of users.

Vail, Colorado: CADS, a radical new technology for skiing emerging from Vail and Aspen, is the subject of a just-concluded customer telephone survey. Recently featured in SKI, SKIING, SNOW COUNTRY, the NEW YORK TIMES, and BEYOND 2000, CADS are intended to increase performance and reduce fatigue, with the goal of increasing the satisfaction with, and participation in skiing among the sports' most disaffected yet potentially valuable constituency: middle aged and older skiers. The study shows that these objectives have been accomplished.

Heretofore skier participation has declined sharply beginning in the fourth decade of life. With advancing years skiers are adversely affected by fatigue; declining strength; knee, back, and hip pain; and growing concern over risk of injury. Because skiing is a social sport, retiring skiers take their friends and families with them to other activities. The study shows this could now be reversed, leading to a possible expansion in skier numbers as CADS become available to the aging populations of the United States, Europe, and Japan.

The study shows that 93% of those skiing with CADS would ski much less or not at all without them. 40% said they would be unable to ski without CADS. With CADS, skiers ski 34% more hours per day. On a given ski trip, they ski 1.7 more days than they did before getting CADS. On obtaining CADS, surveyed users indicated an immediate 15% increase in days skied per season.

As a group they reported decreased fatigue and physical stress. They indicated enhanced confidence and control, coupled with the ability to ski more varied terrain and conditions. Finally they claimed improved form and felt safer while skiing.

The average CADS user is spending (or causing to be spent) $1271 on lift tickets annually. They are each responsible for $455 per season in on-mountain food and beverage expenditure. Equipment, accessory, and apparel purchases total $552 for each CADS user. These high numbers demonstrate that the CADS skier is influencing the skiing and expenditure patterns of others.

The average age of the survey subjects was 54 years, yet they expect to ski 23 more years. In other words, as a group they anticipate a longevity in the sport historically achieved by few individuals.

100% felt that CADS were fairly priced at $388 [editor's note:  current price is $695.00]. In an attempt to further quantify customer satisfaction, Leisure Trends asked "For what dollar amount would you be willing to sell your CADS back to the manufacturer if you knew that they could never be replaced?" 73% of respondents said they would not sell them back or refused to name a price. Among those willing to sell back CADS the average price was slightly over a quarter million dollars.

Leisure Trends President Jim Spring, was asked to sum up the significance of the survey. He said: "Based on the results from this limited but indicative sample, the CADS customer is telling us that the potential impact of this technology on skier retention and as a factor for revenue growth is very significant, especially as the largest segment of the adult skier population ages. We may be looking at something that could do for skiing what the golf cart did for golf."

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Customer Comment Book Excerpts

"I skied with CADS today and for the first time I had no pain in my knee."—A.S.

"What my wife (above) did not say is that she has no cartilage in her knee and could not ski..."—T.S.

"Ski all day—no knee pain! I would not have believed it!"—B.S.

"I have M.S. and my legs give out after 1/2 day. Skied all day and felt great!"—H.J.

"... skied all day and for the first time in several years was not tired at the end of the day... "—M.F.

"They’ve changed how I feel at the end of the day—no more aches."—C.H.

"... I thought I’d never be able to ski for more than 2 to 3 hrs., well bless you no pain and skied all day."—B.P.

"... taken pressure off my lower back. It is unbelievable how fast you can ‘ski in control’ with CADS."—J.B.

"From 3 runs before to 11 runs the very first day."—R.D.

"A new lease on ski life is a new lease on life!"—B.H.

"I was about to give up skiing altogether... "—P.G.

"Yesterday I was ready to give up skiing, after many years... "—J.B., MD

"... I can finally ski for a whole day, pain free!"—P.B.

"Until today my knees have been painful after skiing... "—B.McK.

"After 5 days on my new CADS I threw away my brace and all the quad exercise programs... "—C.R.

"I skied all day without knee pain and quad fatigue."—E.N.

"We had the best first day of skiing in a lifetime (6 hours)... "—D.& S.G.

"I’ve been a tired skier for a long time. I think I’ve found a new lease on life."—J.E.

"After about 50 years on skis I was about to quit."—J.B.

"I can’t wait to get back out tomorrow."—P.G.

"I am able to ski longer without fatigue or pain."—Dr. G.G.

"I hope to ski 5 years longer now."—I.V.

"I’m sure it’s going to lengthen my skiing days and years."—B.S.

"... this system not only significantly reduced my knee stress but advanced my skiing level at least three-fold."—B.E.

"... I can’t ski without the system...I should be skiing with this system until I am 90 years- old."—P.B.

"I have Parkinson’s and without CADS I probably would not ski."—W.Y.

"My legs used to get so tired that I’d be ready to quit early in the afternoon."—G.P.

"I was ready to give up skiing...CADS put me back on the slopes... "—G.C., MD

"... came to B.Creek expecting to read all day while my family skied. Thanks to CADS... today I skied all day."—R.Z.

"I have skied all my life... For the last 14 years... usually have to take a day off in the middle of a week’s skiing."—D.R.

"I had Polio in 1951 and have been skiing for 10 years 1 or 2 runs at most a day... The first day on CADS I skied 8 runs without getting tried!!!"—B.K.

"I was ready to give up skiing... "—M.L.

"... allows many extra consecutive days of pain free skiing."—S.C.

"I ‘hung them up’ 2 years ago...The system will add 20+ years to my skiing pleasure!"—C.M.

"I was able to ski from the top of the mountain to the bottom—non-stop."—N.H.

"Never skied better... had to stop skiing about 2 pm because of quad fatigue. Skied all day... "—J.W., MD

"... my hard skiing family has been searching for a magic solution to keep me on the snow at least until 90...look forward to the next 20 years of fun on the snow... "—T.B.

"I bought CADS as a preventative measure. I don’t want to stop skiing for the next thirty years."—C.C.

"... CADS makes me feel and ski like I’m 25 years old again."—P.H.

"The CADS have given me a rebirth on skiing."—L.B.

"I am looking forward to much more skiing enjoyment... "—W.F.M.

"Without the CADS the trip would have been canceled and skiing would have been out of the question."—D.D., Sr.

"I have already called patients to recommend CADS and I will be putting any back patient who wants to ski on the system in the future."—J.M.E., MD

"... I can now again ski all day... "—W.M.H., MD

Customer Comment Book, Vail Village and Beaver Creek

Transcribed in full

I skied with CADS today and for the first time I had no pain in my knee. It was great! Can't wait to ski tomorrow. It really works.—A. S.

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What my wife (above) did not say is that she has no cartilage in her knee and could not ski due to the constant pain of bone on bone. CADS effectively removed the stress on her quads and knee with the results noted. She made six runs the first day.

I tried them, also, and experienced no stress in my quads as well as improved edging with my skis. I highly recommend the system—it is simple to operate and definitely reduces muscle stress. While I have no leg or knee ailments, I nevertheless bought the system.—T. S.

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Very impressive. Significantly decreased thigh pain, hence improved endurance and elimination of "sloppy'' end-of-day routine.

Very likely to be of benefit, not only to the average skier, but in particular to those individuals with knee (or possibly hip) disorders that limit their abilities.—R. W. Y. M.D. F.R.C.S.(C)

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Ski all day—no knee pain! I would not have believed it! Sold me the first run.—B. S.

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I have M.S. and my legs give out after 1/2 day. Skied all day and felt great! I could eat my lunch in a crouch with CADS! They both extend my day and much improve my form. Very pleased.—H. J.

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Skied for the first time with CADS, I was impressed after the first run, skied all day and for the first time in several years was not tired at the end of the day, bought the system.—M. F.

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The CADS system definitely lived up to all of its claims. I got used to it during my first run. My skiing improved as did my confidence. I was particularly impressed with the edging and carving improvement of my skis.—H. H.

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Walter—I'm devoted to my CADS. They've changed how I feel at the end of the day—no more aches. I love being able to rest as I'm skiing!!—C. H.

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Walter-Tony-Murray-After having torn ACL on one knee, and no cartilage in the other knee, I thought I'd never be able to ski for more than 2 to 3 hrs., well bless you no pain and skied all day. CADS are great, know what's next, tennis!!

Good Luck—B. P.

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Walter—as the first Canadian to buy these (at the developmental stage) I thought there was little that could advance my skiing to such a higher level - edge control - stability - as well as back support - (back surgery '89)—D. Z.

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Walter:

I demo'd and then purchased my CADS last April—so far have skied approx. 20 days on them. They do everything you said they would. Great for my knees and quads and really help my edging.—D. G.

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Walter—as the third proud owner of "CADS'' I feel that they have improved my overall skiing and taken pressure off my lower back. It is unbelievable how fast you can ``ski in control'' with "CADS"'

Thanks—J. B.

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Real orthotic problems (fallen metatarsals)—also weak quads.—After 2 runs—so convinced I bought. It also has improved my skiing.—S. H.

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Walter,

The CADS made a tremendous {difference} in my endurance. From 3 runs before to 11 runs the very first day.

Thanks—R. D.

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The system works! The demo was courteous and not pushy—there wasn't a great pressure to buy—but there need not be—after skiing all morning (3 hrs.) I felt relaxed and at ease with system—and much less tired.—D. G.

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From skeptic to convert in 15 seconds! A new lease on ski life is a new lease on life! Thank you Ron, Reggie, Walt (in absentia) and Tim.

Completely Astounding Downhill Serendipity.

Thank you—B. H.

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I was about to give up skiing altogether until I heard about CADS from a very enthusiastic convert. I tried them myself and hope to be skiing until I'm 80! The pain and misery of a great sport are no longer—and special thanks to Ron and Reggie for not only a wonderful demonstration but a great ski lesson.

Many Thanks—P. G.

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Yesterday I was ready to give up skiing, after many years, due to severe right knee pain. To–day I tried the CADS and was completely pain free, the skiing was a dream—the best ever! The CADS system has put a lease on my skiing life—THANK YOU!!—J. B.

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After back surgery and years of chronic lower back pain, with CADS, I can finally ski for a whole day, pain free! This system adds tremendous support and stability to my legs and lower back - it allows me to ski faster with more confidence - I'm very grateful to have found it.—P. B.

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Dear Walter,

I've found the "CADS'' to be helpful in relieving the pain in my knees. Until today my knees have been painful after skiing and after demo-ing "CADS'' for one day, I feel virtually pain free and I'm not at all tired.—B. McK.

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I raced for 8 years before I married Shirley 38 years ago. I have BAD knees. After 5 days on my new CADS I threw away my brace and all the quad exercise programs and my wife says she has never seen me ski this well.—C. R.

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Walter,

Demoed the CADS all day! Made a big difference in my skiing. I skied all day without knee pain and quad fatigue. My knee felt stable all day.—E. N.

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We had the best first day of skiing in a lifetime (6 hours) on CADS! There was no fatigue, quad pain or back fatigue. CADS provide superior edge control and stabilization. Adjustment time was minimal. CADS are a Quantum Leap in skiing!—D. & S. G.

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Dear Walter,

I've been a tired skier for a long time. I think I've found a new lease on life, etc.!!

Thanks—J. E.

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CADS—Thank you for the gift of skiing. After about 50 years on skies I was about to quit. - "Comfort and delicious stability.'' Phooey on fused vertebrae and a new hip - this is a real miracle.—J. J. B.

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Walter—my kids said I never skied so well. Thanks to you and thanks to CADS.—H. G.

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I can't recommend the CADS system high enough. Not only did the system do everything they told me it did, but the most pleasant bonus was my skiing improved dramatically in the first half hour. I can't wait to get back out tomorrow.

You owe it to yourself to demo the system and see for yourself. You will love it!—P. G.

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Walter, When I got my CADS last year I hoped it would help my arthritic knee a little bit. It has helped a lot. I am able to ski longer without fatigue or pain. Skiing is easier on my knee than walking. Thanks for making skiing easier and much more enjoyable.—Dr. G. G.

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Hi Walter. You're a great guy and it's fun to ski with you and help you become a success. I hope to ski 5 years* longer now.—I. V.

*It's been 11 years and he's still skiing—Ed.

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Dear Walter: Let me thank you and Murray for the time and effort. You have a well engineered and designed and made product. I'm sure it's going to lengthen my skiing days and years.—B. S.

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Dear Walter & Murray—I came in this morning with much hesitation and ended the day absolutely convinced that this system not only significantly reduced my knee stress but advanced my skiing level at least three-fold.

I was concerned about the little holes that would be required in the seat of my ski pants for the pulleys—but the positive enhancement of my skiing day, style, and ability (to say nothing of my endurance and health) is worth 100 little holes and you only required two!

Thanks for a great experience. I'll keep you posted on any progress!—B. E.

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I have had CADS for one season. It is the greatest system in the industry. I say that because I can't ski without the system. The system alleviates the pain in my left knee. I am most grateful for CADS. I should be skiing with this system until I am 90 years-old.

Kindest regards—P. B.

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I have Parkinson's and without CADS I probably would not ski. Big help getting weight on the front of my skis. Taking some time to get used to but I am sure in a short time it will be fine.

Thanks—W. Y.

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CADS are terrific! My legs used to get so tired that I'd be ready to quit early in the afternoon. Now, with CADS, I'm still going strong when the lifts close! Thanks for giving me so much more skiing.—G. P.

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Murray, I was ready to give up skiing due to a chronic knee problem and three operations. CADS put me back on the slopes without a knee brace.

Thanks—G. R. C., M.D.

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I have advanced hip arthritis—am about ready for a hip replacement—and came to B. Creek expecting to read all day while my family skied. Thanks to CADS (and super training with Ron & Reggie) I expect I'll out-ski them! Yesterday I collapsed after 3 very short runs—today I skied all day. The system really is quite incredible.—R. Z.

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I have skied all my life and love hard skiing. For the last 14 years I have had problems with my knees and usually have to take a day off in the middle of a week's skiing. After using the "Demos'' skiing bumps and skiing all day, my knees are fine and I think my skiing improved. I am buying CADS and highly recommend them.—D. R.

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I had Polio in 1951 and have been skiing for 10 years 1 or 2 runs at most a day. At the end of the day I was exhausted!!

The first day on CADS I skied 8 runs without getting tried!!!

The CADS system is a miracle.—B. K.

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I was ready to give up skiing because of arthritis in both knees—resulting in severe pain.

One day on CADS changed my plans! This system really works! Murray showed m exactly how to use the system on the blue slopes here at Vail. He is first class!—M. L.

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I had experienced knee pain for 15 years. The CADS system is a wonderful relief and allows many extra consecutive days of pain free skiing. This system is a "user friendly'' modern miracle—S. C.

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I "hung them up'' 2 years ago due to bad knees. The system will add 20+ years to my skiing pleasure! No pain, lots of fun.—C. M.

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Tried CADS because of THIGH-BURN which has bothered my for years. What a difference! I was able to ski from the top of the mountain to the bottom—non-stop. First time ever! No burn, no pain. Looking forward to better, faster and longer runs.—N. H.

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Never skied better in spite of snow falling and vision poor. I am 70 yr. old and had to stop skiing about 2 pm because of quad fatigue. Skied all day and still ready to go out dancing. I believe this will extend my skiing by 50% or more—loved them!—J. W., MD

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Never skied better or had more fun and it saved my knees! I'm looking forward to many more days like this. Wonderful!—S. W.

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As I approach 3 score and 10 with a missing ACL and various other knee problems my hard skiing family has been searching for a magic solution to keep me on the snow at least until 90. My daughter saw an ad for CADS and said "I think that may be just the thing.''

After two days of demo and tender loving care from Ron and Reg, I am ready to agree and look forward to the next 20 years of fun on the snow courtesy of CADS.—T. B.

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Walter,

I have had CADS for a year now. I don't have sore knees, hips or back pain.

I bought CADS as a preventative measure. I don't want to stop skiing for the next thirty years. I am fifty years old, and in very good shape as a Physical Education teacher.

I love CADS. Try them, you can't do without them. They take thirty years off your legs.

My husband D. has CADS too. He now skis like a youngster. We couldn't recommend anything better than CADS to improve your skiing pleasure.

See you on the slopes.—C. C., D. B

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Walter & Murray—Had a great day today—skied with Murray all day and had a ball. Skied Game Creek top to bottom with no quad pain. I've been skiing since I've been 12 years old and am now 43, CADS makes me feel and ski like I'm 25 years old again. I love them! Anyone who wants to ski better and ski forever should try them. They even hold on the icy slopes out East. I hope everyone has them someday! Thanks for putting the fun back in skiing! P. H.

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Walter & Murray,

The CADS have given me a rebirth on skiing. I have a bum leg that makes it hard for me to walk well, but I can ski hard all day.

Great contraption!  L. B.

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Had the opportunity to Demo CADS to take the load off of my arthritic left knee while skiing. Skied all day with Ron, his wife, and Walter's wife. After trying many combinations of elastic power loops and various adjustments by Ron, we found the perfect combination to take the load off my knee and allow appropriate edge control with both skis. I am looking forward to much more skiing enjoyment from now on with CADS.—W. F. M.

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I came to Vail 2 days ago, totally unprepared physically and emotionally to ski. Being 63 years old plus and 25 lbs overweight probably didn't help. Without the CADS the trip would have been canceled and skiing would have been out of the question. This is the second year of my CADS experience and words cannot describe my praise with my feelings and results. It is truly nothing short of a miracle. Anyone who wants a firsthand testimony please call me at Manor Vail where I spend my ski time 476-5651, Detroit Mich 313-875-0300 or at home 313-642-9716. I have a bad left knee and leg.—Doug Dalgleish, Sr.

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Walter Dandy tells me that I am the first Neurosurgeon to ski CADS. I have been on the system for 10 days and like it better every day. I am skiing in a much more relaxed and effective manner and with no fatigue. Further, 5 days before starting with CADS I was in bed with back spasm which has shown no signs of recurrence except after an afternoon of skiing without CADS "just to see.'' I have already called patients to recommend CADS and I will be putting any back patient who wants to ski on the system in the future.—J. M. E., MD

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Sorry Dr. E., but I believe I am the first Neurosurgeon to buy and use CADS ... I agree with you that they work GREAT!! I have 2 arthritic knees (ap'd x 2) and I can now again ski all day and much less pain at night.—B. H.

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